A lot of people will tell you WordPress is the best choice to build your business website. But in this post, we’ll give you 5 reasons why it might not be (and why you should consider Inology’s The Internet Platform instead).

Law firms predominantly rely on word-of-mouth referrals but does that bring in enough work alone? With the majority of people these days being internet savvy, the best way to ramp up business is with the best online marketing tool there is…a website! AND law firms with websites have distinct benefits in generating more business.

Some people don’t realise that they interact with widgets every day. One of the most common places widgets appear is right on our smart phones and they are incredibly useful. So if they’re useful on a phone, could they be useful on a website for business?

Digital goods, also known as electronic goods, have hit the world by storm and that storm only looks to be increasing with time. Online is the new way so it’s not surprising that we now buy items that aren’t physical. So what are they and how can we make the most out of them?

There are a few key elements that every business website should have. This ensures that user experience is pleasant while also creating a certain impact on their mind. Ideally you should include these elements into your business website at the very beginning. However, if your website is already up and some of these elements are missing, it is never too late.

As a small business owner, you are probably constantly keeping track of your expenses and costs, in search of the perfect way to market your business, services or products. Online marketing provides small business owners with fantastic opportunities to raise awareness about their products or services and develop client bases.

Online marketing has numerous branches, and is most effective when businesses utilize each of its distinctive spheres. Online marketing is the amalgamation of web design and development, copywriting, photography, search engine marketing, social media marketing and email marketing. Online marketing serves as an extremely efficient medium of low-cost advertising.

Over the past couple of years, the use of desktop PCs and even laptops has dropped drastically. More and more people now use tablets and smartphones. According to MagnaGlobal’s report “Unlocking the Power of Mobile”, 76 percent of Australians access the Internet on mobile devices – smartphones and tablets. In the same report, 57 percent of respondents stated that they expect websites to be tailor-made for mobile devices.

Producing high quality, value rich Blogs on a regular basis will dramatically increase your website traffic and conversions, customer relationships and build your authority within your industry.

But to enjoy these types of results you need to follow a few simple guidelines, and here they are…

Having trouble getting your website ranking high up on the ladder? Here are a few simple steps that you yourself can do to help your websites SEO.

Social media profiles work perfectly well with your website to promote your online business. Using links on your website plays a major part in its search engine rankings. Google for example will automatically associate your social media pages with your company when recognising the links on your website. There are a number of ways to integrate your social media presence onto your website.

Meet the next best thing to happen in website development, responsive web design. Say goodbye to paying for multiple templates to suit every different screen size and operating systems from smartphones to PC’s and say hello to just ONE adaptive design that works for all growing technology. Now why wouldn’t you want a website that works equally well across thousands of different screens?

Today people are using more and more mobile devices to stay connected whilst on the move. Although tablets and net-books have also contributed to the portability of the net, nothing has made more of a contribution than that of the smart phone. The smart phone has literally revolutionised mobile internet access for billions of uses that access email, social networks and more importantly to find your products and services.

Add your phone number to the description of your website page to increase your enquiries.

Adding a YouTube video to your web page can be beneficial by saving you the cost of hosting that video and by drawing additional traffic to your website that self-hosted video could not do.

We have worked extremely hard on Blue Rock II's Content Management System over the past months to make the generated content extremely friendly to the search engines.

By taking advantage of these new features, the blogging system mentioned in the last blog post along with the Site Map Generator and Search Engine Submission mention below, it should improve your website's search engine ranking, which basically means you will be found easier.

It is a hugely improved platform that is more search engine friendly, allows posting articles to a blog, and has automatic updates which always keeps you up to date with the latest software.

Website content is all the written text you see on each page of a website. This information serves two main purposes.

The first is to educate the user about the website they are viewing, as well as to inform then of the products and services available to them.

The second purpose is to provide text and paragraphs with substantial keywords that relate to your business product or services so that search engine crawlers can look for the user keywords when crawling your website.

A beginner's guide to relevance - How relevant is your marketing? Are you targeting the right people at the right time? How do you know? Jonathan Crossfield provides some tips and ideas on marketing relevance.

Does your website attract new business for you? If you are like most businesses, you are probably missing the opportunities that a market focussed website would bring.

In this article there you'll find 4 keys that are essential for an effective website.

Did you ever put up a web site, ignored SEO advice yet hoped - in vain - for a lot of visits and a high Google ranking ? Or have you ever placed an ad in some ineffective directories - yet no-one noticed your ad?

There could be many reasons why your web site wasn't attracting enough traffic. But the most likely reason is that it hasn't been Search Engine Optimized (or not well enough).

Getting listed in Google and the other popular search engines is one of the most effective ways of directing free, targeted traffic to your web site.

In this article you'll discover what the search engines look for when determining your page rank so you can optimize your pages for best results.

Using a website promotion campaign for your website or your business can mean the difference between a successful business and one that looks great but no one visits. When you use the Internet as your main business medium you have to be able to get people to go to your website in the first place. There is no point having a great website that doesn’t get any traffic to it.

So you've done all your keyword research and you've found the best keywords for your website. How do you use these keywords to improve your website copywriting so that you rank well on the search engines and attract the type of customers that you are after?

Online marketing is much like offline marketing. Your campaigns need to be strategic to attract the right type of customer to your site.

While you need creative marketing to stand out from the crowd, the following are online marketing basics that need to be adhered to when creating your website: